Kamis, 23 Juni 2011

Is Your Story Market Ready? by Kellee Kranendonk

Anyone can write a story. But not anyone can write a good story, a marketable story. So whatmakes astory good enough to be marketable? That depends a lot on the person reading it. People have different tastes. You might be a baseball fan and not have a clue what hockey’s all about. Me, I’m all about hockey and couldn’t care less about baseball. It’s like that with stories as well. What one editor rejects, another will like. Most stories are rejected time and again before being accepted. Although possible (and it’s happened to me) a story is not often accepted on its first time out. The important thing is that you create a marketable story.
Points For Writing a Good Story
  1. Your beginning needs to draw the readers in. You shouldn’t start with a history lesson or details. Those things can be included in later parts of your story. You need to start as close as you can to the time when everything changes or the problem begins for your main character.
  2. Your main character needs a challenge. Nobody wants to sit around watching hair grow, unless it’s rapid-growing, day-glo hair. And the challenge is how to make it stop. If you’ve written an exciting beginning, chances are you’ve already created that challenge.
  3. Your story needs to be believable. In a previous article, I mentioned realism. This doesn’t mean every world needs to be a cardboard cut-out of Earth. But every world has rules, even if the only rule is that there are no rules. Whatever situation/problem you’ve created for your character, it needs to be dealt with in a believable way. An alien with no tear ducts can’t cry so don’t have her crying in chapter 2. If your character is a human from good old Earth, make sure that if his car gets smashed, you don’t have him walking away saying “Oh well.”
  4. - Every scene needs to move the story forward, even flashbacks. While flashbacks take place in the past, our pasts affect our futures. You know the saying, “Time flies when you’re having fun”, and you know how kids hate to leave the playground for supper? That’s the kind of story you want to write. If you got out of bed, had ice cream for breakfast then watched TV all day long, it might feel like the day was dragging on and on and on . . . . But, if you got out of bed, scrambled some eggs for breakfast then went to meet a friend you haven’t seen in years, the day would be over before you knew it. It’s the same with your story. You want your readers to feel like that kid on the playground, and they won’t if nothing is happening there.
  5. Long passages need to be broken up to give your story balance. A story needs a blend of speech, thought, description and action. Water, vegetables, meat and seasonings all make soup, but not on their own. Break up a long conversation with your character’s thoughts. Add an action to your tag line. Use description to move your story along: Whitecaps splashed against the side of Bart’s ship as the sun beat down on his balding head. The wind billowed his black sails, pushing the vessel along.
  6. Your story needs to offer something new to readers. I know you’ve probably heard it before — there are no new ideas. But there new twists. A lot has been done with old ideas — people rewrite fairy tales or classic stories to update them, suit the times — but no one can write the exact same story as you. What if Snow White had met ogres or painters instead of dwarves? What if Alice had painted the roses black instead of red? What if Huck Finn had a little sister? But remember you can’t steal anyone else’s characters, claim them as your own. You can create your own unique versions of characters like vampires, fairies or dragons. There used to be a TV show about a vampire who could walk in broad daylight. Vampires are old characters, but the new twist was one who could walk in the sun.
  7. All loose ends need to be tied up, all questions answered. Whatever problem you gave your character needs to be solved and your character needs to have learned from it. This change doesn’t necessarily need to be rainbows and butterflies. Maybe your character has learned that he can’t make a living by stealing as he’s hauled off to spend a few years in jail. Remember that vampire in the previous paragraph? Although I don’t recall the reason he was able to walk in the sun, it was explained. And you need to explain your twist as well. It can be as simple as: On planet Aileron, dragons don’t have wings. Most readers will be able to accept that you’ve created a wingless dragon as long as the world you’ve put her in is suitable. Or you can make it a little more complex (but don’t make it so complicated that you lose the reader): Thousands of years ago, Aileron was covered in water and dragons had wings. But as the water receded and dry land appeared, dragons needed their wings less and less. Eventually the dragons adapted and evolved into creatures with no wings.
In short you need to create a problem, solve a problem and in between make every exciting word count in a believable way. Now you have a marketable story.
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What Kind of Scientist Studies Beetles?

  
Because beetles are insects, studying them specifically falls under the job of an entomologist. Entomology is the study of everything involving insects -- how they live, how they reproduce and what their general habits are. Some entomologists use the information they discover to try to find ways to control pests and predators .

  1. Specialties

    • Entomology has several fields. It is common for an entomologist to specialize in one of these areas, which include forest and agriculture, evolution of a species or insect physiology, ecology and toxicology. Entomologists often team up with other types of scientists to develop a specialized set of positive ideas and projects with the knowledge they have of certain insects, in this case beetles. For instance, a group of scientists could work on creating a vaccine against certain parasites, or recognizing the beetle's feeding habits in order to protect a certain area of wildlife.

    Integrated Pest Management

    • Integrated pest management is an extensive system involving pest control. Entomologists are involved in integrated pest management and research how to control certain pests before they reach a high level of harm to people and economy. Pest control is designed with specific pests in mind. Entomologists lend their expertise in recognizing insect habits to help develop these sophisticated forms of pest management through sanitary, biological and cultural pest control practices. Because beetles can be invasive on crops, vegetation and people alike, an entomologist can study how effectively remove them from certain areas.

    Employment

    • Entomologists have several choices when it comes to employment opportunities. Many entomologists are employed by government, forestry, pharmaceutical, medical and post-secondary institutions. Entomologists are also in demand in the pest control industry. They also use their skills to independently consult their own clients on all things involving insects and pest control. The specific jobs available for entomologists include conducting research and experiments on the life cycles of insects, raising bees and teaching others about the importance of recognizing insects and their behavior, classification, anatomy and history. Entomologists can also find careers enforcing insect regulations on insect farms.

    Education

    • Because many universities do not offer programs specifically designed for entomology degrees, most people pursuing this career obtain an undergraduate degree in either zoology and biology. There are generally more specialized programs in graduate school. Many positions in entomology require an upper-level degree such as a master's degree or doctorate.
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Weaver Street Market - A Home Grown Success Story

CARRBORO, NC--
January 12, 2001
When Ruffin Slater left Virginia in 1977 to attend Duke University, he had no aspirations of being an integral part of a new way to run a community owned business. In fact, he wasn't thinking about business at all. He was studying history.

Ruffin began working at the Durham Food Co-op in 1984, where he became interested in the idea of a natural foods store that would be owned and operated by the people who used it, the people in the community. He and his friends Marilyn Butler (who runs the deli) and Randy Tallie (now in Maryland) became partners, and together they turned the concept into a reality in 1988. They opened Weaver Street Market in a section of the building in front of Carr Mill Mall that over the years has expanded as an entity in itself, and become a landmark and community focal point, a shining example of a small town success story.
Back in those days all of these concepts were unheard of in any Triangle community. "The idea of a natural foods store was granola in buckets," says Slater. "We wanted something more than that, something we could get the community involved in."

Getting the community involved is another concept that proved largely beneficial for all involved, with Weaver Street Market sponsoring and co-sponsoring dozens of events each year designed to provide entertainment, generally free of charge, such as Carrboro's Family Fourth of July Celebration, Halloween "Ghost Stories Under the Stars," the Sunday Jazz brunch, and Thursday night music jams on the lawn. Weaver Street Market also donates thousands of dollars each year to local charities and schools.

When the idea became a success, rather than opening more stores in neighboring communities, Weaver Street Market has kept its focus on Carrboro, recently expanding for the fourth time and growing to twice the size of the original store. The current expansion, which is nearly complete, included widening the store outward toward the street, using the same type of big beams that were used in the construction of Carr Mill as supports for the outside arcade. A complete overhaul of the Cafe was also accomplished, along with the expansion of the hot food and salad bar. Sandwiches, cheeses, freshly baked breads, muffins, croissants, and a host of fresh and natural foods and beverages are available here.

Panzanella, the restaurant behind Weaver Street Market in the former location of Aurora in Carr Mill Mall, is also run by Weaver Street Market, and has been very successful in its first year of operation. It can now be reached by a brick walkway that runs from the west entrance of the Market around to the restaurant.

In addition to its own bakery and fresh food kitchen, Weaver Street Market offers a wide variety of natural and locally grown products. Milk comes from Maple View Farms, two miles up the road. Latta in Hillsborough brings in fresh eggs every day. Flour comes from Lindley Mills in Graham. About a dozen local area farmers who sell their produce at the Carrboro Farmer's Market, also sell to Weaver Street Market.


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